Guide to Help You Raise the Google Rankings of Your Construction Company

Posted on November 18/2021

Search engine optimization (SEO) is all about moving up the ranking positions of your website on search engine results. Unlike PPC where you pay Google to improve your ranking, SEO involves moving your ranking up naturally using specific techniques. This is why it is referred to as natural or organic search. If you are new to this or need some help boosting the ranking of your construction company, our team at dNovo Group is happy to help. We are an all-rounded digital marketing agency in Toronto that is committed to helping with solid branding, web design, client acquisition & retention and SEO.

Why does a construction company need SEO?

The simple answer is a high ranking in Google will get you more customers. Ranking at the very top of search results helps potential clients to find your company online. This leads to increased traffic which in turn leads to a stream of business every month.

Getting a high ranking on Google is, however, not as straightforward. This is more so when you consider the fact that Google considers more than 200 ranking factors when deciding how high a website should be ranked. These factors can be summarized into three:

  • On-site SEO
  • Off-site SEO
  • Technical SEO

Your SEO efforts must target these three areas in order to improve ranking. Here are a few tips you can use.

On-site SEO

The objective of on-site SEO is putting keywords in the right place and ensuring you have the right content which must be useful to potential customers. To do this, you must do the following:

  • Carry out keyword research and create a keyword list. There are several keyword research tools you can use, including Ubersuggest and Answer the Public.
  • Write unique content for your pages. Your content must be unique (not copied) and should explain your process.
  • Do some on-page optimization by adding title tags, meta descriptions and alt tags. These elements help Google understand what a page is about.

Off-site SEO

The purpose of off-site SEO is to increase the authority of your website. The goal here is to build the reputation of your construction company online. To do this, you have to increase the number of reputable websites that are talking about and linking to you.

  • Increase the number of backlinks. Only add links from high-quality websites that are relevant to the industry you are in. You can increase backlinks by linking to directories, suppliers, and guest posting.
  • Local SEO is crucial since most construction is done locally. Setup a Google My Business page. It is free.
  • Ask for online reviews

Technical SEO

This is the technical aspect of search engine optimization. You need to do the following:

  • Ensure your website is responsive or mobile-friendly
  • Make sure all your pages load fast

The above are the key things you should do to improve the Google ranking of your construction website. If you feel you don’t have the time to cover every aspect of SEO, you can always reach out to a digital marketing agency. At dNovo Group, we are always happy to help.